On March 6th, TIME presented its FW25 collection, 'A DRIVE BACK TO CHILDHOOD,'through the runway show in Paris.
This season, TIME invites guests to escape the repetition of everyday life and embark on a journey into nature, where childhood memories and the warmth of vacation nostalgia unfold.
Through this journey, TIME reinterprets those comforting moments from the past with a modern and refined sensibility. The collection featured over 200 pieces, ranging from practical, versatile wardrobe staples to travel-inspired statement items. Highlights included green cardigans reminiscent of moss, brown suede ankle boots ideal for layering, glossy leather coats, and softly rounded jackets—each evoking the spirit of a journey into nature.
The show took place at Collège des Bernardins, a 13th-century Gothic structure originally built for Parisian monks. The architectural grandeur, coupled with an immersive billboard installation reflecting the collection’s naturalistic mood, created a uniquely atmospheric setting for the presentation.
Among the guests in attendance was actress Kelly Rutherford, best known for her role as Serena’s mother in the TV series ‘Gossip Girl', accompanied by her son Hermés Gustaf Daniel Giersch. Also spotted were influencers including Mara Lafontan, along with over 200 guests including global media, buyers, and KOLs.
Styling for the show and campaign shoot was once again created in collaboration with Charlotte Collet, marking the third consecutive season together and further solidifying TIME’s distinctive visual identity.
Sound design was crafted in partnership with KATU, an artist from Paris-based music label Roche Musique, amplifying the emotional resonance of a road trip into nature.
