SPRING/SUMMER 2025

TIME unveiled its SS25 collection, ‘DREAM LAB’, at the Cité de l’architecture et du patrimoine in Paris, on September 27th.

The SS25 collection draws inspiration from the work and experimental spirit of German choreographer Pina Bausch, who revolutionized contemporary dance with her innovative and captivating stage. Mixing dance and theater, combining the beautiful and the powerful, she transformed the stage into a laboratory of modern creation. TIME reinterprets her pioneering work into fashion, presenting a distinctive style.

Ballet is one of the motifs in this collection. Soft hues often seen in ballet, such as nude stockings, blush-toned tutus, and melange green, are juxtaposed with modern shades like denim blue, subway grey, and striking red, reflecting the contrast between dreams and reality.
Designs are filled with elements that evoke the freedom of dancers' movements. It discovers the opposition between strict tailoring and airy transparencies, between technical fabrics and comfortable knits, and between corseted construction and sensual fluidity. Contrast captures the tensions between moments of performance and moments of relaxation, celebrating the strength and softness of women.

Presentation has been enriched through a collaboration with artist Andrés Reisinger and Reisinger Studio, whose creative vision inspired to bring the collection’s surreal and dreamy mood. Both the collection and the setting invite guests to explore the blurred lines between reality and imagination, deeply engaging with how emotions and perceptions influence our experience of the world surrounding us.